Company Overview

Market Trends Nigeria was established in 1986 as one of the pioneer market and social research agencies in Africa. In January 2010, the company re-branded from Market Trends Nigeria Limited to Market Trends International to maintain its core strengths and seize future opportunities. This led to the expansion of the business to new markets across Africa and partnerships with key market research agencies across the globe.

Market Trends International being one of the pioneer market research agencies in Nigeria has affiliation with world leading market research bodies (ESOMAR, NIMRA, MRS, AMA, AMRA, MSPA and Gallup International)

Market Trends International Ltd was awarded the ‘Most Innovative and Impactful Market Research Consultancy of the Year’ award (2nd year in a row) by the Africa Brand Award organization, as well the ‘Best Research Agency’ in 2023. This is as a result of our flexible, young, vibrant team, and the technological know-how we possess in executing medium and large scale projects within a short period of time.

Furthermore, our platform for data collection allows clients access live data as fieldwork progresses, and our qualitative research techniques are equally monitored via livestream. This online live streaming service makes it possible for clients to view Focus Group Discussion sessions (FGDs), In-depth Interviews (IDIs) and Central Location Studies (CLS) live without being physically present.