Market trends | Company Overview
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Company Overview

Our philosophy and history

Market Trends Nigeria was established in 1986 as one of the pioneer market and social research agencies in Africa. In January 2010, the company re-branded from Market Trends Nigeria Limited to Market Trends International to maintain its core strengths and seize future opportunities. This led to the expansion of the business to new markets across Africa and partnerships with key market research agencies  across the globe.

Market Trends International being one of the pioneer market research agencies in Nigeria has affiliation with world leading market research bodies (ESOMAR, NIMRA, MRS, AMA, AMRA, MSPA and presently the official representative of Gallup International in Nigeria and sub-Sahara Africa) to carry out consumer research, mystery shopping and social research on topical issues such as environmental, security, health, political, etc.

MTI has the latest technological know-how to execute projects within a short duration of time. The platform we use for data collection allows clients to access live data as fieldwork progresses.

Our Mission

We are the prime passport to transforming lives by providing wisdom through knowledge and insights. We partner with our esteemed clients to create, grow and sustain superior market values.

Core Values

At Market Trends, we have chosen three core values— Innovation, Quick turnaround and Quality as the basis of our global corporate culture. These values define how we want to conduct ourselves and our business, and help us to create value for our clients, our people and our organisation.

Our Vision

Our Vision is to be the beacon of business success.