Market trends | Services
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Market Strategy

  • Market size and segments
  • Consumer understanding
  • Product volume estimation

Brand Management

  • New product development
  • Brand performance evaluation
  • Brand equity valuation

Stakeholder Management

  • Customer satisfaction
  • Consumer engagement
  • Customer experience

Research Techniques

We employ various methods/techniques depending on the study requirements / information needed / target which must result to useful consumer based insights.

Focus Group Discussion

Consisting of between 8-10 respondents of similar demographics and consumption patterns in a group setting to share personal experiences about a topic or product. It may take the form of mini group if high calibre individuals (ABC1) are involved.
In this case, the participants will be between 4 and 6 per session. Market Trends International has in-house focus group room with viewing facilities. At Market Trends International, we have seasoned qualitative researchers with over 25 years experience that moderate FGDs.


Ethnographic research usually involves observing target users in their natural, real-world setting, rather than in the artificial environment of a lab or focus group. The aim is to gather insight into how people live; what they do; how they use things; or what they need in their everyday or professional lives.

In Depth Interviews

In-depth interviewing is a qualitative research technique that involves conducting intensive individual interviews with selected number of respondents to explore their perspectives on a particular idea, program, or situation. This involves a one-on-one face-to-face interview with the respondent using semi-structured questionnaire.

In-depth interviews are useful when organizations want detailed information or want to explore new issues in-depth. Interviews are often used to provide context to other data (such as outcome data), offering a more complete picture about the subject or topic being evaluated.

It is normally designed for high profile target audiences, mainly professionals, opinion leaders, decision makers, chief executives, top public office holders and business owners who have very busy schedule or who may not feel comfortable talking openly in a group setting.

At Market Trends International, we have seasoned qualitative researchers with over 25 years experience that conduct IDIs.

Mystery Shopper

Mystery shopping or a mystery consumer or secret shopper, is a tool used externally by market research companies, watchdog organizations, or internally by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services. The mystery consumer’s specific identity and purpose is generally not known by the establishment being evaluated.

Mystery shoppers perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way, and then provide detailed reports or feedback about their experiences. Evaluation of customer service and operation through observation.

CATI: Computer Assisted Telephone Interview

CAPI: Computer Assisted Personal Interview


In the light of technological advancement in the field of market research and other related disciplines, MTI has added an online live streaming to its services.  The online live streaming facility has the following features:

  • High video/audio output with clear pictures
  • Suitable for live viewing of focus group discussion, central locations product/concept test, seminar/workshop, training etc.
  • It is compatible with any internet network provider and it uses multiple channels of transmission.
  • It can easily be moved around from one location to another.
  • It is hosted on restricted youtube link which can be viewed on laptop, desktop, tablets or smartphone.

It affords client the opportunity to view any of the events mentioned above live on transit

Face-to-face Interview

One-on-one interview with a respondent in most cases, using Tablets and sometimes, using pen and paper

Online survey

This is a web based interview where respondents are allowed to complete online questionnaire under supervision by an experienced interviewer.

Telephone Interview

This involves conducting interview via telephone rather than personal visitation. Valid respondents’ data base is required for this approach to work.

Mobile Interview

This involves conducting interviews using mobile devices like smart phone or tablet. The questionnaire will be scripted and uploaded into the tablets.