mti@markettrends-int.com
Victoria Island Lagos
The first market research agency in Nigeria was established in the early 1960s. Prior to this, Lever Brothers Nigeria Ltd, now known as Unilever Nigeria Ltd, operated an in-house market research department. Due to dissatisfaction with the data provided by this internal team, the company decided...
BY VICTOR EBHOMENYE The establishment of market research agency in Nigeria began in the early 1960s. Previously, Lever Brothers Nigeria Ltd, now known as Unilever Nigeria Ltd, functioned an in-house market research subdivision. As a result of discontent with the data provided by this internal team, Unilever...
Market Trend International (MTI), has urged indigenous market research agencies in the country to maintain global standards in their work, saying such provides insight into consumer behaviour, market trends, as well as engender competitive landscapes....
The elephant in the room is this: “How can Nigerians say Tinubu’s Renewed Hope Agenda is working?” However, based on a recent opinion poll by Market Trends International, conducted using a nationally representative sample across urban and rural areas within a 2-week window in February 2026,...
2023 Presidential Election- Peter Obi has picked up pace in the race since he declared interest to run with the Labour Party as the party’s presidential candidate at its national convention and presidential primary in Asaba, the capital of Delta State, on Monday, 30th of...
WHICH POLITICAL PARTY COMES TO MIND FIRST? It is a battle of wills amongst the political parties especially with the emergence of a third force....
Market Trends International (MTI), conducted a study across the six geo-political regions covering urban and rural areas. A total of 10,000 interviews were conducted. The sample distribution was proportionate to the population of each State and respondents were randomly selected. Provision of full security cover for all...